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PRESS KIT

It's time to realize how beautiful and confident you are.

Real Eyes is a clean, efficacious, safe skincare brand focused on caring for the delicate skin around the eyes. The story is narrow and deep. The science is solid. The textures are compelling. The consumer communication is powerful.

AT A GLANCE

ORIGIN STORY

Nadia, wife, mother of two, IT manager, has been an eyethusiast since the day she turned 18. Taking care of her eyes has always been a priority and now she wants to share her passion with the world through her company, Real Eyes, a skin care company focused 100% on taking care of the skin around your eyes. She spent years studying online consumer reviews, reading about eye skincare concerns and reviewing ingredient claims to create the perfect algorithm for her first product. She partnered with leading cosmetic scientists and beauty industry veterans to turn these insights into Ritual Eye Cream, multi-functional, clean, safe, luxurious eye cream, backed by science and real consumer results! Nadia is excited to reinvent the consumer’s approach to the eye skin category. Pushing design elements with a mania usually reserved for the fragrance category, Nadia wants to attract beauty obsessed, passionate, savvy consumers, always clamoring for the best. She wants to build an emotional connection in the eye skin care category that has never been there before: ritual, passion, must-have compulsion connected with super charged ingredients and luxurious textures that respond directly to consumer needs.

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Eyes have never been more important than they are right now, and consumers want to make them shine

During COVID-19, your eyes now sit centerstage in communicating your sentiment, your ideas, and who you are. Makeup can only do so much to hide the stress and fatigue we all are experiencing these days. Say bye-bye to wrinkles, fine lines, dark circles, and bags, with one product that is safe to use, safe for the environment, and will give you that much needed indulgence at the beginning and end of every day.

ProductPhotoSet5-10.jpg

Eyes have never been more important than they are right now, and consumers want to make them shine

During COVID-19, your eyes now sit centerstage in communicating your sentiment, your ideas, and who you are. Makeup can only do so much to hide the stress and fatigue we all are experiencing these days. Say bye-bye to wrinkles, fine lines, dark circles, and bags, with one product that is safe to use, safe for the environment, and will give you that much needed indulgence at the beginning and end of every day.